INKWELL BOOKS
Inkwell Books is a small online book reseller based out of Denver, Colorado that focuses on the African-American literary tradition. I worked with Inkwell to create their branding, merchandising, and other design choices. They allowed me much leniency in choices while making the designs because they were still in their infancy when I was working with them. I chose to use a bold serif typeface that resembles ink bleeding on paper for their primary logo. I also created various pieces of merchandise for the company that reflects their mission of serving the community and highlighting Black authors. The quote that surrounds the logo on some of the bags is from Toni Morrison, unpacking the importance of word choice in literary traditions and how violent rhetoric can and does limit knowledge and growth.
